For many comic creators - both new and seasoned - Kickstarter has become a go-to source in order to solicit funding for creator-owned projects. However, Kickstarter has recently implemented a new policy that could potentially effect many future projects.
The new policy dictates that projects can no longer have retailer rewards, and has enforced this rule against the creators of KILLER BUNNIES QUEST DELUXE, which has been up for a little over a week. The creators were informed that “discounted bulk pricing at a wholesale level for retailers” was no longer allowed, but when they inquired to know more, Kickstarter gave a lackluster response.
If this change is enforced strictly, projects will be forced to use more traditional means of distribution if creators want to include sales via retail. Additionally, this will make Kickstarter a direct-to-consumer site, which means that their product will go directly to you and not a third party.
Currently, there’s no telling how much Kickstarter will enforce its new policy or how (will they check every project to make sure it’s following the guidelines? will they set up a system that will automatically search for projects that offer retailer options?) but it’ll be interesting to see how this will effect creators, their desire to use Kickstarter and the projects themselves.