Kickstarter made a surprise policy change to what they call their “Project Guidelines” that struck at the profitability of creators. The institution of this new policy would prohibit bulk or retailer rewards for buyers and took effect on July 10th. This was surprising news to all of us who know and love Kickstarter. Kickstarter has said the reason for the change was because they were not specific about how many of a reward constitutes a bulk quantity and this caused unnecessary confusion. The backlash for this update to policy was immediate from retailors, creators, and fans alike!
Now due to the swift actions of so many and the overwhelming negative publicity, Kickstarter has decided to enhance its new policy. Kickstarter has now stated, “As of today, we’re defining “bulk quantity” as a reward that offers more than ten of a single item. We feel that a limit of ten will prevent bulk commercial transactions while still allowing independent stores (the most frequent backers of these rewards) to back projects and share them with their communities. Projects are welcome to offer rewards intended for stores so long as they are in quantities of ten or less.”
This new and supposed enhancement to the policy still does not seem to fix the problem or set well with everyone. No matter which way you look at it it poses a potential loss to creators, startups or small companies who are trying to make it in this struggling economy! It’s simple math; take away large quanity discounts and take away large amounts of profit for the little community.
Kickstarter must now look inward and ask themselves one question: Will this amazing creative community who made me give their support to another site?